DON’T WORRY ABOUT COMPETITORS

Sangolana Adeyemi
2 min readJun 13, 2021

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Worry about your CUSTOMERS instead!!!

Hollup!! Hollup!! I’m not advising that you completely ignore the competition.
If you concentrate completely on getting things right for them, the competition will cease to be a threat.

But the reality is, you’re not building a product for the competition or even for your investors — you’re building a product that serves your growing base of customers. It doesn’t matter if a competitor is offering a flashy new feature, unless your customers are clamoring for that exact feature as well. It’s easy to get caught up in the thrill of competition and divert from your original plans if you’re too focused on what everyone else is doing.
Instead of rushing to alter your business strategy. With every shift in the market, talk to your customers. Find out their specific pain points, what they use most in your product, and how they’d like to see your product change in the future. This customer feedback is infinitely more valuable to your business than any competitive comparison. It tells you how your customers are actually using your product and can inform not only your product development, but also your sales and marketing efforts.

What are your thoughts on this? Let’s Discuss..

#SirYemiLana #YemiLana #TheWolf 🐺 #BlackRagnar🧔🏿 #DangerouslyBlessed #BeDeliberate #2021

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